Axalta Color Tools Icons and Brands

Axalta Color Tools are a user-friendly solution for paint shops in the automotive industry, providing the painter with an end-to-end platform that supports all their activities, from color selection to execution. The software handles multiple processes within the paint shop, such as formula search, color weighing and mixing, spectrometer measurement integration, task scheduler, customer management, quotation creator, stock and price manager, technical and safety sheet finder, to name a few. It runs in over 10 brands, in over 50 languages, and is used all over the world.

To facilitate Axalta's expansion efforts, new brands were onboarded regularly, ensuring the seamless integration of their Color Tools with anew brand identity. This involved launching the full set of Color Tools while upholding a consistent user experience across various devices. Additionally, the system was designed to accommodate ongoing enhancements and maintenance for all incorporated brands.

Client:
Coteng for Axalta

Solution:
We migrated the platform to vector-based graphics and ran a generic brand version that can easily be launched with a new identity by adjusting color libraries, including sets of industry-specific custom icons.

Impact:

The multi-brand design system that ensured a consistent user experience across Axalta products, reducing the launch time for a new brand by 90%, from one business week to half a day.